THIS BRAND SUPPORTS THESE CAUSES
AND HAS THESE VALUES
- Botanically hydrating
- Safe for color-treated hair
- NO parabens
- NO sulfates
- NO phthalates
- NO animal testing (cruelty-free)
Every purchase helps to preserve and restore the fragile ocean ecosystem through the Masami Institute that uses marine biology to lead in conservation efforts.
About the Brand
Masami is a sustainable haircare brand inspired by Japanese oceanlife. They create healthy, natural products to hydrate and manage any type of hair. Their products are high-quality, vegan, sulfate and cruelty-free. They use natural ingredients, such as botanically hydrating Mekabu that, beneath the Wakame leaf, is filled with ocean vitamins and minerals.
All Masami’s products are infused with Mekabu powder from a family-owned seaweed company. The company also gives back to ocean conservation by supporting Kazuya Yoshino at the Masami Institute and his work to rebalance the ocean ecosystem and support the local people in the northeast region of Japan, where the tsunami in 2011 devastated the area.
Are they Local: Yes (in Chicago)
Are they Fair Trade or Paid a living Wage: Yes
Organic Materials: No, but all naturally derived
Circularity: We use all recyclable materials
Cruelty Free: Yes
Environmental Conscious Processing: Yes, we removed sulfates, parabens and phthalates from our formulas.
Reduced amount of Water, Waste, Carbon and Pollution: Yes, we are part of Impact Collective which offsets our carbon and plastic footprint.